Direct Mail Success

A successful direct mail campaign has 5 basic elements:

1) Targeted mailing list: mail to the mostly likely buyer of your product or service
2) Good design: photo or graphic that draws in the recipient
3) Compelling message: Short compelling message
4) Call-to-action: What's in it for them? Give them a valuable reason to contact you
5) Response method: Phone, email and/or landing page? What is best for your mailing?